What to keep in mind before creating a website?

Before making a website, there are a number of questions that need to be answered as there are only a few seconds to convince a visitor to stay on your site. site. Therefore, it is necessary for the visitor to quickly find out if the website will solve your problem or answer your question. That's why a website it needs rigorous planning and cannot be done overnight.

But what is the best way to do it and what questions should you ask before making a website?

These are the main questions you should try to answer before you start creating the website:

  • What is the name of the company? And what is the meaning behind the name?
    This is one of the main questions, it is very important to have a story behind the company name. How it came about and for what purpose, because it often allows us to understand the philosophy not only of the company, but also of who is behind it.

  • What is the purpose of website?
    You should keep in mind the goal you have for your site, and that goal needs to be as clear as possible.
    Want to promote your services, make your portfolio known, show customers your products, or want them to buy your products directly from website?
    Think carefully about all the possibilities, and once you know exactly what you want to achieve, you need to determine how you will get there.
    Don't just think about the overall goals of your websitealso determine other results you may obtain from the website (such as visitors subscribing to your newsletter monthly).

  • What features and functionality does website need to have?
    For example, would you like to embed a store? Must it be now or can it be later? Is there anything that needs to be done now to be used in the future?
    All of these issues are critical to reaching your customers.

  • How can your brand differentiate your website from others in your niche? 

  • If you already have a website, what problems are you facing in the website current?
    If you chose to create a new website, there must be a reason. And that should not be just because you don't like the aesthetic part anymore. There is always a feature to improve.
    So look at your website current as if you were a user and think about what your “walk” would be like site. For example: Where will you click next? Is that where you really want your customers to click next? Are all necessary information easy to find? Is it easy to find contacts? O checkout Is your store easy to use?

  • What would solve these problems?
    Think of a possible solution to the problems you encounter if you cannot find yourself by asking someone within the area for help. Two heads always think better than one.

  • What problems is your business facing?
    Do your customers like your products but aren't buying? They try to contact you but can't? You certainly know your company and these are just examples, but whenever you have a question, don't hesitate to write it down, even if you think it has nothing to do with your business. website or yours designer. You never know how this can help you!

  • How can your site solve some of these issues?
    Maybe you can use your website to educate their customers. True, customers also need to be polite, so you can take them wherever you go. You can do this, for example, through a video about your product (s). Or you can even add a map of the Google or a more accurate description of your location in website.
    It's just a suggestion, but to better understand the issues and, once you've identified them, you need to interview your current customers and ask them what they think might improve.

  • Is there any specific structure / design you would like to apply to your site? 

  • What is your domain / URL? 

  • Site Map
    First, you need to have an idea about the content of your website and then should write the so-called site map.
    Many people simply start building a website and later realize they don't know how many / which pages they need. And often they didn't write any text either, they don't know where to put the images or how many will be needed. Believe me, knowing all this is very important before you start creating a website.
    Think about building a house. Before you start building, you need to know how many rooms you need, how many bathrooms, where the kitchen will be, how many windows are needed and the light plugs, how many will be needed? The construction of a website it's similar. It cannot simply begin, it needs to have the end product in mind.
    So write your site map!
    Um site map This is a list of all pages and subpages you want to have.
    Include all links and internal connections to pages, even if it seems a bit confusing.


Carolina Teixeira

Digital Marketing Technician at Filipengine - Information Systems.

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