The COVID-19 pandemic has revolutionized the way the world lives and relates to each other.
Incorporating the effects of the pandemic, which closed the country and forced it to find alternatives to purchase, more than half of internet users made online purchases in 2020, an unprecedented number.
Searches for "Compras Online" or "Loja Online" skyrocketed in search engines, as did the volume of online purchases in Portugal. We have seen a real digital transformation, the Portuguese have not only joined massively online shopping, but also digital payments and home deliveries.
In this context it is important for your business to have an Online Store.
Greater reach and increased sales
Online commerce is open to anyone anywhere in the country. This means that you can reach your target audience in a more efficient way, as your brand reach is likely to be greater.
An online business allows customers to access products at any time, using an electronic device with access to the internet (smartphone, computer, etc.). This provides more traffic within your online store.
Ability to take orders and sell 24 hours a day, 7 days a week and on holidays.
The importance of the online store to reduce costs
It is possible to create a virtual store with little investment, since it will not be mandatory to hire employees and sellers, nor to spend on rental or purchase of a property necessarily.
The 2020 edition of the study “Economy and Digital Society in Portugal”, developed by ACEPI and IDC, analyzes the evolution of e-commerce between 2019 and 2020, concluding, among others, that there are already more than a quarter of companies selling online and that almost half of them foresee an increase in e-commerce in the coming years.
• 81% of the population is online
• 110,6 billion euros of digital transactions
Is your company ready?
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