Reels: The new Instagram TikTok

Find out how to access and use Reels, Instagram's new “TikTok”!

O Instagram Reels was launched in 50 countries. This new way to create short and fun videos on Instagram it started as a test in Brazil, France and Germany and has now expanded to Portugal!
O Instagram Reels allows users to record and edit videos with multiple 15-second clips with audio, using new authoring tools.

How to create Reels?

The first step in using this new tool is to select the option Reels at the bottom of the camera inside the application Instagram. After selecting this option, a set of editing tools will appear on the left side of the screen, which allow the creation and editing of the videos. The available features are as follows:

Audio - Here you can search the various songs available in the music library of Instagram, similarly to what already happens in Instagram stories. If you can't find the song you want and prefer to choose original audio, you can do it too. To do this, just record a video and use the original audio.

Artificial intelligence effects - The new Instagram platform comes equipped with a series of effects developed by various creators from around the world. One of the available effects is the “Green Screen” effect, which allows users to change the background of a given recording.

Timer and countdown - Through the “timer” menu you can program the recording of a Reel. After selecting this option, a countdown appears on the screen until the video recording starts. It allows you to place your mobile phone in a specific place and have time to position yourself on the plane.

Alignment - It is possible to create transitions between the videos. To do this, simply align the previously recorded video clips.

Velocity - When recording Reels you will also be able to change the speed of the video. You can speed up or slow down the video, or even just a segment of it, making the effect slow motion.

I finished my Reel. And now?

After you finish recording a Real, you can change the highlight image. You can also add a description to the video, add hashtags and identify friends so that your Real reach a wider audience. If you are still not ready to publish, you can always leave the Real draft and later work on it again.

Now is the time to share it! In addition to being able to share it with friends, you can also discover Reels other people through the search field. You can see reactions and comments and how many views have a Real, as in TikTok.

After creating and sharing a Real, you can still share the same in your Instagram, either with close friends or via a private message. In this case, and as in the case of stories, the content is visible for 24 hours.

Reels has a curatorial team
Instead of a mysterious algorithm choosing which Reels to highlight, as it happens in TikTok, the team Instagram says the task will be handled by a team of curators. “The curatorship team at Instagram it is marked by diversity, composed of people with different backgrounds and knowledge, specialized in video, journalism and curatorship ”, notes the company in the presentation of the new tool. The objective is to highlight the Reels more fun and “culturally relevant”.

If you like the concept of TikTok and have an account Instagram try it now Instagram Reels! If you have already tried it, tell us what you think!

Carolina Teixeira

Digital Marketing Technician at Filipengine - Information Systems.

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