Increase interaction in publications

When we talk about social networks, it is common to note the concern of companies to raise a greater number of likes and followers, but it is rare to notice a concern in increasing interaction in publications. And this is often a mistake. The fact that we have many likes or followers does not mean that we are able to capitalize on them, so we need to start focusing our efforts on the quality of publications and targeting them to our target audience.

There are many strategies available to increase the engagement with your audience. These are the ones we suggest:

1 - Do not buy “bots” or tastes.

Avoid buying fake followers as it brings too little to your page. Anything that is not natural will hardly bring natural results. It is common to see companies with likes and followers and their content does not reach even a third of them. This is a key point for the company's credibility. Tue 10 likes on the page and only 1 or 2 in each publication, does nothing good for the company.

2- Hold contests and giveaways.

This point generates a lot of discussion, because many times, this type of strategy calls only curious people and not necessarily interested followers. However, there is no denying that it considerably increases interaction in publications.

3- Schedule publications with constant statistics.

This is one of the secrets. Find out the best day and time and make your publications.

4- Create videos more often.

Video is a powerful communication tool. There is no better way to get your message across. Be creative and create emotions with your audience.

5- The importance of call-to-action.

Use the "calls for attention" in your publications, this can lead to consumption more easily and generate greater interaction.

6 - Ask questions frequently.

It creates interaction with the public and, many times, it becomes a better way to understand what they want, what is important and what we should put aside.

These are the main strategies. However, there are other tips that, while not mandatory, can make all the difference. Always use images in the right dimensions, thus allowing you to view all content on any device. The results will be better.

Create your own style to maintain consistency and quickly identify the brand.

Work with influencers, but keep in mind the content it has to offer and whether the person in question will be able to reach the audience that really interests them.

Carolina Teixeira

Digital Marketing Technician at Filipengine - Information Systems.

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