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Find out how to access and use Reels, Instagram's new “TikTok”! Instagram Reels was launched in 50 countries. This new way to create short and fun videos on Instagram started as a test in Brazil, France and Germany and has now expanded to Portugal! Instagram Reels allows users to record ...
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Before we understand what we should avoid in email marketing, we need to understand what the concept consists of. Email marketing is a communication strategy that is based on sending a company's emails to its customers and leads. There are different types of email marketing, the most used are those that ...
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It is very important to understand how you are positioned in relation to your competitors, not only to find opportunities, but also to know what can be improved. Many people see competition analysis as unethical, but be aware that they are completely wrong! Competition reports are not unethical. Beyond...
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At the height of forty and, at this moment, it is forbidden to serve the public what is not strictly necessary, online stores may be the only way to not stop your business. These have no space restrictions and survive any pandemic. In addition, they also have a wide variety of products. Is...
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Teleworking became the escape for many companies during this troubled period. Telecommuting offers a multitude of benefits, such as lower employee turnover, reduced overhead and improved productivity. However, the implementation of an active teleworking program is not without its challenges. In fact, organizations that take ...
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Teleworking is the realization and provision of services outside the company, through the use of information and communication technologies, which can be provided at the employee's home, as well as at any other location outside the company. “These days, it makes a lot more sense for work to go to workers and ...
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There are many event organizers who wonder how to implement communication strategies at a time when the “appetite” for travel and events has decreased due to COVID-19. Here are some recommendations that can help guide your public relations and marketing approach: Don't try to become a virology expert. Remember if...
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Peoople is one of the most talked about applications in Portugal in recent days. Also known as the “application where you earn money”, Peoople has been reaching many Portuguese and Americans in recent weeks. It is a Spanish application and has been on the market for about 3 years. This was tested, initially, by Spanish influencers who were constantly ...
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TikTok is one of the most used social media networks in the world right now. It has been growing more and more and it is a social network that companies and marketers should be aware of. Many marketers are debating whether or not to bet on TikTok. Is that...
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Webrooming is a relatively recent consumer behavior and can work for the benefit of a small company. Webrooming is a term that defines the act of the consumer to search for products online, but end up buying them in a physical store. On the other side we have the Showrooming where customers use stores as a showroom to examine products and ...
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