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Before we understand what we should avoid in email marketing, we need to understand what the concept consists of. Email marketing is a communication strategy that is based on sending a company's emails to its customers and leads. There are different types of email marketing, the most used are those that ...
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Messenger Rooms is here! It is true, in times of pandemic, there were several videoconferencing solutions that gained relevance. And, as expected, Facebook was not left behind! Taking advantage of the times when digital platforms are indispensable, Facebook launched Messenger Rooms to compete with platforms such as Zoom, Webex and ...
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It is very important to understand how you are positioned in relation to your competitors, not only to find opportunities, but also to know what can be improved. Many people see competition analysis as unethical, but be aware that they are completely wrong! Competition reports are not unethical. Beyond...
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At the height of forty and, at this moment, it is forbidden to serve the public what is not strictly necessary, online stores may be the only way to not stop your business. These have no space restrictions and survive any pandemic. In addition, they also have a wide variety of products. Is...
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Teleworking became the escape for many companies during this troubled period. Telecommuting offers a multitude of benefits, such as lower employee turnover, reduced overhead and improved productivity. However, the implementation of an active teleworking program is not without its challenges. In fact, organizations that take ...
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Teleworking is the realization and provision of services outside the company, through the use of information and communication technologies, which can be provided at the employee's home, as well as at any other location outside the company. “These days, it makes a lot more sense for work to go to workers and ...
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Due to the current pandemic - Coronavirus COVID-19 - the Portuguese government recently decided that it will proceed to close all schools, ATL and daycare centers, starting next Monday, March 16. The establishments mentioned should then be closed by the end of this month, a measure that covers both the ...
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There are many event organizers who wonder how to implement communication strategies at a time when the “appetite” for travel and events has decreased due to COVID-19. Here are some recommendations that can help guide your public relations and marketing approach: Don't try to become a virology expert. Remember if...
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Peoople is one of the most talked about applications in Portugal in recent days. Also known as the “application where you earn money”, Peoople has been reaching many Portuguese and Americans in recent weeks. It is a Spanish application and has been on the market for about 3 years. This was tested, initially, by Spanish influencers who were constantly ...
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Are you unable to attract and increase customers in your business? Do you try new tactics every week, but nothing seems to work? The good news is that there is a solution! In this article, you can find the right tactics and strategies to attract and increase the number of customers in your business. 1) Define your persona: who is ...
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