If you've ever moved, you know how hard it can be to get rid of things you've been keeping for years. There is always a "valid" excuse for keeping the old pair of broken pants on your knees that you had once worn constantly. He tells himself, “maybe I'll still wear them at home” or “I bet the style grunge will become fashionable again ”.
It is easy to justify this in the development of Web Design. It is as if we were programmed for the “If I use Goals Tag as long as I can remember, what could happen badly if it continues?
Just as clothes may become outdated and old over time, so trends de design and development. Instead of sticking to techniques that are no longer useful to you and only increase your workload, why not experiment trends modern technologies that will have a greater impact?
For this to happen, it is necessary to abandon trends as:
1. Stock Photos
There is nothing inherently bad about using photos.
Many customers do not have the budget or the means to create their own company photos, so photos of stock They are a viable alternative.
Once, unrealistic and extravagant photos were in vogue. Even today, we find sites that use this type of photo because there is still the assumption that two people in a well-lit conference room shaking hands symbolize confidence. (But not.)
2. Sliders - The Heroes
The revolutionary technology of Sliders it was great and easily peaked. The Sliders allowed the web designers save space while a large number of promotional offers were displayed. However, the Sliders slow down the page and also slow users down, distracting them and taking them to other parts of website other than the focus.
It is important that you learn to be efficient in this space. There are still many sites who do not know which offers to display, thus making it difficult for users to decide on the next steps to take. Take initiative and decide for users, show them what step to take next - creating a single banner.
Currently, it is unusual to find sites with background audio, let alone with auto play. Often what we find are sites that automatically play videos or ads with sound. Here is something that needs to change and quickly.
If your players (or audio) do not allow users to take control, change that now.
4. 3 Clicks Rule
Over the years, web designers looked for ways to reduce friction in the user experience. The three-click rule seemed ideal to end the problem. However, recent studies show that this rule is not all that linear and that user dropout does not increase when the task involves more than 3 clicks, much less satisfaction. In fact, it is much more complicated than counting clicks and having a “golden rule”.
Instead of minimizing just because, consider the complexity of the task you are designing and then determine the number of steps.
5. External links that open on the same tab
When you add a hyperlink should consider whether the link will direct you to that same tab or open a new one.
External links should open in a new tab. Your goal in creating a website should be to get more leads, by allowing a link external replace your website on the open tab decreases the chances of this happening. In some cases, left-wing Internal files should also not be opened in the same tab. Therefore, it is important that you think about it the next time you add a link To your website.
6. Nontraditional Scroll
Although we are used to swipe gestures in mobile applications, the scroll horizontal and other non-traditional are unattractive in sites. Although it is definitely a trends de design which helped many companies stand out a few years ago, is very complicated to use today.
Nowadays any kind of scroll Nontraditional is impractical and unnecessary.
If you want to keep users engaged with your site, don't let them figure out how to do it. scroll.
7. Keyword Meta Tag
For a long time the keyword Meta Tag was not supported by popular search engines. Although they know that the Meta Tag it's useless, some designers they still take the time to add it. But why worry about something extra that generates nothing in return.
8. Inappropriate pop-ups
While there is certainly some value in using pop-ups on a website there are many types of pop-ups not so good that they need to be eliminated.
“Bad” pop-ups are those that:
- They appear very early on a website (the second someone enters);
- Appear many times during a single visit or return;
- Send users to Facebook Messenger to then bombard them with messages;
- Contains two buttons. Users who accept the offer receive a friendly message. Those who do not, an aggressive or embarrassing language;
- Repeat an offer that has already been created on website as well as in banner promotional.
9. Sites that take a long time to load
Os sites mobile devices are difficult to optimize speed compared to their mobile counterparts. desktop.
PWAs are a way to offer the mobile site a speed boost. Instead of a responsive mobile site, it may serve users with little or no connectivity. wifi - a thread that is often ignored in design da website.
There are still sites that use Flash Player. True, this is still a problem in 2019.
A Adobe already mentioned that it will reduce the Flash in the next year. The browsers of Web have also begun removing support for Flash players. It has been a long time since Flash has problems with security and usability holes.
It's easy to get involved with what's the next big thing in website design - AR technology (augmented reality), trends typography, color gradients, etc. But what about all those trends and techniques that have become a habit over the years?
Instead of focusing on the strategies of design that will only hinder your progress as web designer, start by abandoning these obsolete (or soon obsolete) practices now.